#MODERN WORDMARK LOGO FULL#

LinkedIn, Canon, Nikon, eBay are examples of a wordmark logo design whereas CNN, BBC, HBO, IBM, and Louis Vuitton have all chosen lettermark logos.

#MODERN WORDMARK LOGO FULL#

The difference between the two is that a wordmark displays the full name of a business, while a lettermark only shows the initials. The confusion between a wordmark and a lettermark is so common because both are text-based logos known as logotypes. Similar in many ways, wordmarks and lettermarks are just as different. The Difference Between Wordmark and Lettermark

The Difference Between Wordmark and Lettermark.

So if you’re ready to take a dive into the world of wordmarks, let’s get started!

This article will explore the difference between wordmarks and lettermarks, the use cases of wordmark logos, their main components, as well as classic examples of wordmark logos. Does this mean that a wordmark logo is only suitable for big corporations and luxury brands? Not at all. Some household names that have opted for text-based logos are Coca-Cola, Google, IKEA, Forbes, Dior, and many others. With a single change of typeface, a chic and sleek fashion wordmark logo can transform into that of a reserved, professional real estate business. Thanks to their versatility, wordmark logos can be found in every industry. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. Wordmark is one of the most common types of logos but what exactly is it and why do so many successful brands favor it? A wordmark is a typographic representation of a brand name used as its logo.

Modern wordmark logo